A design leader with 10+ years of experience building and leading product design, research, and UX writing teams. Balances strategic direction and execution to deliver measurable impact.
Experience

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WORKING EXPERIENCE
HEAD OF DESIGN
Flip
May 2023 - Current
Led design, UX writing, and research while staying hands-on.
Delivered Homepage Revamp 4.0 to improve discovery and evolve the product narrative.
Re-defined user personas to reflect real behavior and business needs.
Revamp CSAT into an actionable insight system.
Established app tone and voice across the product.
Elevate designers to ship with AI-assisted vibecoding.
Led rapid POCs from insight to launch.

HEAD OF DESIGN
Flip
May 2023 - Current
Led design, UX writing, and research while staying hands-on.
Delivered Homepage Revamp 4.0 to improve discovery and evolve the product narrative.
Re-defined user personas to reflect real behavior and business needs.
Revamp CSAT into an actionable insight system.
Established app tone and voice across the product.
Elevate designers to ship with AI-assisted vibecoding.
Led rapid POCs from insight to launch.

HEAD OF DESIGN
Flip
May 2023 - Current
Led design, UX writing, and research while staying hands-on.
Delivered Homepage Revamp 4.0 to improve discovery and evolve the product narrative.
Re-defined user personas to reflect real behavior and business needs.
Revamp CSAT into an actionable insight system.
Established app tone and voice across the product.
Elevate designers to ship with AI-assisted vibecoding.
Led rapid POCs from insight to launch.

DESIGN MANAGER
BukuWarung
Feb 2021 - May 2023
Build, Led and grew a product design team from 2 to 13 members, including product designers and UX writers
Responsible for hiring, mentoring, setting up workflows and design standards, conducting design critiques, creating career path guidelines and reviewing team OKRs
Established the first design system foundation
Strive to balance business and user goals to create products that are both sell-able and usable.
Led and designed several high-impact projects at BukuWarung (Homepage, Payment, QRIS, PPOB, and BNPL)

DESIGN MANAGER
BukuWarung
Feb 2021 - May 2023
Build, Led and grew a product design team from 2 to 13 members, including product designers and UX writers
Responsible for hiring, mentoring, setting up workflows and design standards, conducting design critiques, creating career path guidelines and reviewing team OKRs
Established the first design system foundation
Strive to balance business and user goals to create products that are both sell-able and usable.
Led and designed several high-impact projects at BukuWarung (Homepage, Payment, QRIS, PPOB, and BNPL)

DESIGN MANAGER
BukuWarung
Feb 2021 - May 2023
Build, Led and grew a product design team from 2 to 13 members, including product designers and UX writers
Responsible for hiring, mentoring, setting up workflows and design standards, conducting design critiques, creating career path guidelines and reviewing team OKRs
Established the first design system foundation
Strive to balance business and user goals to create products that are both sell-able and usable.
Led and designed several high-impact projects at BukuWarung (Homepage, Payment, QRIS, PPOB, and BNPL)

DESIGN LEAD
Amartha
Aug 2019 - Feb 2021
Began as the first UI/UX designer and built a product design team of designers and UI engineers
Under supervision from C-level executives to explore both current and business initiatives from concepts to execution
Led the lender app revamp process, agent app, and internal dashboard system, executing all visual design stages from concept to launch
Worked on a strategic project to drive business growth beyond P2P lending

DESIGN LEAD
Amartha
Aug 2019 - Feb 2021
Began as the first UI/UX designer and built a product design team of designers and UI engineers
Under supervision from C-level executives to explore both current and business initiatives from concepts to execution
Led the lender app revamp process, agent app, and internal dashboard system, executing all visual design stages from concept to launch
Worked on a strategic project to drive business growth beyond P2P lending

DESIGN LEAD
Amartha
Aug 2019 - Feb 2021
Began as the first UI/UX designer and built a product design team of designers and UI engineers
Under supervision from C-level executives to explore both current and business initiatives from concepts to execution
Led the lender app revamp process, agent app, and internal dashboard system, executing all visual design stages from concept to launch
Worked on a strategic project to drive business growth beyond P2P lending

Digital Banking Web Designer (UI/UX)
Jenius Bank (SMBC)
Aug 2017 - Jul 2019
Bridged collaboration between Product and Marketing teams to align initiatives and drive shared OKRs.
Led special project launches for Jenius Web and the community platform, enabling Jenius to scale alongside its users through a co-creation model.
Revamp Jenius Website and increasing online user acquisition
Managed third-party partners effectively while maintaining quality and staying within budget constraints.

Digital Banking Web Designer (UI/UX)
Jenius Bank (SMBC)
Aug 2017 - Jul 2019
Bridged collaboration between Product and Marketing teams to align initiatives and drive shared OKRs.
Led special project launches for Jenius Web and the community platform, enabling Jenius to scale alongside its users through a co-creation model.
Revamp Jenius Website and increasing online user acquisition
Managed third-party partners effectively while maintaining quality and staying within budget constraints.

Digital Banking Web Designer (UI/UX)
Jenius Bank (SMBC)
Aug 2017 - Jul 2019
Bridged collaboration between Product and Marketing teams to align initiatives and drive shared OKRs.
Led special project launches for Jenius Web and the community platform, enabling Jenius to scale alongside its users through a co-creation model.
Revamp Jenius Website and increasing online user acquisition
Managed third-party partners effectively while maintaining quality and staying within budget constraints.

Digital Art Director
SALT
Apr 2014 - Aug 2017
Led a team of UX designers delivering end-to-end digital experiences.
Working with leading brands including Bebelac, BTPN, LA Lights, Indofood, Djarum, PBSI Emina, Avrist, Samsung and Bali United.
Shipped high-impact outcomes across platforms, from websites and mobile apps to campaign landing pages, YouTube mastheads, digital banners, and social media content.

Digital Art Director
SALT
Apr 2014 - Aug 2017
Led a team of UX designers delivering end-to-end digital experiences.
Working with leading brands including Bebelac, BTPN, LA Lights, Indofood, Djarum, PBSI Emina, Avrist, Samsung and Bali United.
Shipped high-impact outcomes across platforms, from websites and mobile apps to campaign landing pages, YouTube mastheads, digital banners, and social media content.

Digital Art Director
SALT
Apr 2014 - Aug 2017
Led a team of UX designers delivering end-to-end digital experiences.
Working with leading brands including Bebelac, BTPN, LA Lights, Indofood, Djarum, PBSI Emina, Avrist, Samsung and Bali United.
Shipped high-impact outcomes across platforms, from websites and mobile apps to campaign landing pages, YouTube mastheads, digital banners, and social media content.





featured projects - COMING SOON
A curated collection of my latest and favorite projects —designed with intention, crafted with care, and
built to make an impact.
Discover a selection of projects designed to inspire, engage, and deliver results across multiple industries


Coming Soon

testimonials
A few highlights from the amazing people
I’ve had the chance to design for


2025
She’s done a great job building a strong culture and sense of bonding within the design team, you can really see the trust and collaboration in how they work together. I also appreciate how she’s encouraged the team to be more independent in executing ideas, especially by exploring tools like Framer and others. This has helped the team move faster and experiment more confidently.
Reza
Group Head PM Flip
2025
She’s done a great job building a strong culture and sense of bonding within the design team, you can really see the trust and collaboration in how they work together. I also appreciate how she’s encouraged the team to be more independent in executing ideas, especially by exploring tools like Framer and others. This has helped the team move faster and experiment more confidently.
Reza
Group Head PM Flip
2025
She’s done a great job building a strong culture and sense of bonding within the design team, you can really see the trust and collaboration in how they work together. I also appreciate how she’s encouraged the team to be more independent in executing ideas, especially by exploring tools like Framer and others. This has helped the team move faster and experiment more confidently.
Reza
Group Head PM Flip
2025
I acknowledge that in recent times, as a business, things might not have been easy due to changing priorities, ambiguities, or a lack of clarity. But Dea have generally been able to overcome these challenges rather swiftly and have been able to rally her team to deliver results
Joji
Head of International Business Flip
2025
I acknowledge that in recent times, as a business, things might not have been easy due to changing priorities, ambiguities, or a lack of clarity. But Dea have generally been able to overcome these challenges rather swiftly and have been able to rally her team to deliver results
Joji
Head of International Business Flip
2025
I acknowledge that in recent times, as a business, things might not have been easy due to changing priorities, ambiguities, or a lack of clarity. But Dea have generally been able to overcome these challenges rather swiftly and have been able to rally her team to deliver results
Joji
Head of International Business Flip
2025
In addition to her craft skills, she excels in strategic thinking and product vision. She identifies opportunities such as seasonal festivity or product discovery improvements and translates them into actionable design strategies that enhance both user experience and brand presence. This ability to bridge big-picture goals with detailed design execution is a hallmark of her leadership. She is also a facilitator of growth within the design team. By initiating skill-building workshops, she encourages continuous learning and fosters a collaborative culture. Her guidance is not limited to feedback on design work—she actively shares knowledge, encourages experimentation, and ensures the team is equipped to adapt to evolving design challenges.
Aisha
Sr. Product Designer - Flip
2025
In addition to her craft skills, she excels in strategic thinking and product vision. She identifies opportunities such as seasonal festivity or product discovery improvements and translates them into actionable design strategies that enhance both user experience and brand presence. This ability to bridge big-picture goals with detailed design execution is a hallmark of her leadership. She is also a facilitator of growth within the design team. By initiating skill-building workshops, she encourages continuous learning and fosters a collaborative culture. Her guidance is not limited to feedback on design work—she actively shares knowledge, encourages experimentation, and ensures the team is equipped to adapt to evolving design challenges.
Aisha
Sr. Product Designer - Flip
2025
In addition to her craft skills, she excels in strategic thinking and product vision. She identifies opportunities such as seasonal festivity or product discovery improvements and translates them into actionable design strategies that enhance both user experience and brand presence. This ability to bridge big-picture goals with detailed design execution is a hallmark of her leadership. She is also a facilitator of growth within the design team. By initiating skill-building workshops, she encourages continuous learning and fosters a collaborative culture. Her guidance is not limited to feedback on design work—she actively shares knowledge, encourages experimentation, and ensures the team is equipped to adapt to evolving design challenges.
Aisha
Sr. Product Designer - Flip

Dea Clarissa
Head of Design
Contact me
Available for freelance or full-time opportunities.
Leading design, research and writer

© Dea Clarissa 2025 | All Rights Reserved

Available for freelance or full-time opportunities.
Leading design, research and writer

© Dea Clarissa 2025 | All Rights Reserved

Available for freelance or full-time opportunities.
Leading design, research and writer

© Clark Rosenberg 2025 | All Rights Reserved
