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Designing

to

Scale

Convert

Ship Right

be Clear

Scale

Scale

Convert

Ship Right

be Clear

Scale

A design leader with 10+ years of experience building and leading product design, research, and UX writing teams. Balances strategic direction and execution to deliver measurable impact.

Experience

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Portfolio

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WORKING EXPERIENCE

HEAD OF DESIGN

Flip

May 2023 - Current

  • Led design, UX writing, and research while staying hands-on.

  • Delivered Homepage Revamp 4.0 to improve discovery and evolve the product narrative.

  • Re-defined user personas to reflect real behavior and business needs.

  • Revamp CSAT into an actionable insight system.

  • Established app tone and voice across the product.

  • Elevate designers to ship with AI-assisted vibecoding.

  • Led rapid POCs from insight to launch.

HEAD OF DESIGN

Flip

May 2023 - Current

  • Led design, UX writing, and research while staying hands-on.

  • Delivered Homepage Revamp 4.0 to improve discovery and evolve the product narrative.

  • Re-defined user personas to reflect real behavior and business needs.

  • Revamp CSAT into an actionable insight system.

  • Established app tone and voice across the product.

  • Elevate designers to ship with AI-assisted vibecoding.

  • Led rapid POCs from insight to launch.

HEAD OF DESIGN

Flip

May 2023 - Current

  • Led design, UX writing, and research while staying hands-on.

  • Delivered Homepage Revamp 4.0 to improve discovery and evolve the product narrative.

  • Re-defined user personas to reflect real behavior and business needs.

  • Revamp CSAT into an actionable insight system.

  • Established app tone and voice across the product.

  • Elevate designers to ship with AI-assisted vibecoding.

  • Led rapid POCs from insight to launch.

DESIGN MANAGER

BukuWarung

Feb 2021 - May 2023

  • Build, Led and grew a product design team from 2 to 13 members, including product designers and UX writers

  • Responsible for hiring, mentoring, setting up workflows and design standards, conducting design critiques, creating career path guidelines and reviewing team OKRs

  • Established the first design system foundation

  • Strive to balance business and user goals to create products that are both sell-able and usable.

  • Led and designed several high-impact projects at BukuWarung (Homepage, Payment, QRIS, PPOB, and BNPL)

DESIGN MANAGER

BukuWarung

Feb 2021 - May 2023

  • Build, Led and grew a product design team from 2 to 13 members, including product designers and UX writers

  • Responsible for hiring, mentoring, setting up workflows and design standards, conducting design critiques, creating career path guidelines and reviewing team OKRs

  • Established the first design system foundation

  • Strive to balance business and user goals to create products that are both sell-able and usable.

  • Led and designed several high-impact projects at BukuWarung (Homepage, Payment, QRIS, PPOB, and BNPL)

DESIGN MANAGER

BukuWarung

Feb 2021 - May 2023

  • Build, Led and grew a product design team from 2 to 13 members, including product designers and UX writers

  • Responsible for hiring, mentoring, setting up workflows and design standards, conducting design critiques, creating career path guidelines and reviewing team OKRs

  • Established the first design system foundation

  • Strive to balance business and user goals to create products that are both sell-able and usable.

  • Led and designed several high-impact projects at BukuWarung (Homepage, Payment, QRIS, PPOB, and BNPL)

DESIGN LEAD

Amartha

Aug 2019 - Feb 2021

  • Began as the first UI/UX designer and built a product design team of designers and UI engineers

  • Under supervision from C-level executives to explore both current and business initiatives from concepts to execution

  • Led the lender app revamp process, agent app, and internal dashboard system, executing all visual design stages from concept to launch

  • Worked on a strategic project to drive business growth beyond P2P lending

DESIGN LEAD

Amartha

Aug 2019 - Feb 2021

  • Began as the first UI/UX designer and built a product design team of designers and UI engineers

  • Under supervision from C-level executives to explore both current and business initiatives from concepts to execution

  • Led the lender app revamp process, agent app, and internal dashboard system, executing all visual design stages from concept to launch

  • Worked on a strategic project to drive business growth beyond P2P lending

DESIGN LEAD

Amartha

Aug 2019 - Feb 2021

  • Began as the first UI/UX designer and built a product design team of designers and UI engineers

  • Under supervision from C-level executives to explore both current and business initiatives from concepts to execution

  • Led the lender app revamp process, agent app, and internal dashboard system, executing all visual design stages from concept to launch

  • Worked on a strategic project to drive business growth beyond P2P lending

Digital Banking Web Designer (UI/UX)

Jenius Bank (SMBC)

Aug 2017 - Jul 2019

  • Bridged collaboration between Product and Marketing teams to align initiatives and drive shared OKRs.

  • Led special project launches for Jenius Web and the community platform, enabling Jenius to scale alongside its users through a co-creation model.

  • Revamp Jenius Website and increasing online user acquisition

  • Managed third-party partners effectively while maintaining quality and staying within budget constraints.

Digital Banking Web Designer (UI/UX)

Jenius Bank (SMBC)

Aug 2017 - Jul 2019

  • Bridged collaboration between Product and Marketing teams to align initiatives and drive shared OKRs.

  • Led special project launches for Jenius Web and the community platform, enabling Jenius to scale alongside its users through a co-creation model.

  • Revamp Jenius Website and increasing online user acquisition

  • Managed third-party partners effectively while maintaining quality and staying within budget constraints.

Digital Banking Web Designer (UI/UX)

Jenius Bank (SMBC)

Aug 2017 - Jul 2019

  • Bridged collaboration between Product and Marketing teams to align initiatives and drive shared OKRs.

  • Led special project launches for Jenius Web and the community platform, enabling Jenius to scale alongside its users through a co-creation model.

  • Revamp Jenius Website and increasing online user acquisition

  • Managed third-party partners effectively while maintaining quality and staying within budget constraints.

Digital Art Director

SALT

Apr 2014 - Aug 2017

  • Led a team of UX designers delivering end-to-end digital experiences.

  • Working with leading brands including Bebelac, BTPN, LA Lights, Indofood, Djarum, PBSI Emina, Avrist, Samsung and Bali United.

  • Shipped high-impact outcomes across platforms, from websites and mobile apps to campaign landing pages, YouTube mastheads, digital banners, and social media content.

Digital Art Director

SALT

Apr 2014 - Aug 2017

  • Led a team of UX designers delivering end-to-end digital experiences.

  • Working with leading brands including Bebelac, BTPN, LA Lights, Indofood, Djarum, PBSI Emina, Avrist, Samsung and Bali United.

  • Shipped high-impact outcomes across platforms, from websites and mobile apps to campaign landing pages, YouTube mastheads, digital banners, and social media content.

Digital Art Director

SALT

Apr 2014 - Aug 2017

  • Led a team of UX designers delivering end-to-end digital experiences.

  • Working with leading brands including Bebelac, BTPN, LA Lights, Indofood, Djarum, PBSI Emina, Avrist, Samsung and Bali United.

  • Shipped high-impact outcomes across platforms, from websites and mobile apps to campaign landing pages, YouTube mastheads, digital banners, and social media content.

featured projects - COMING SOON

A curated collection of my latest and favorite projects —designed with intention, crafted with care, and
built to make an impact.

Discover a selection of projects designed to inspire, engage, and deliver results across multiple industries

Coming Soon

testimonials

A few highlights from the amazing people
I’ve had the chance to design for

2025

She’s done a great job building a strong culture and sense of bonding within the design team, you can really see the trust and collaboration in how they work together. I also appreciate how she’s encouraged the team to be more independent in executing ideas, especially by exploring tools like Framer and others. This has helped the team move faster and experiment more confidently.

Reza

Group Head PM Flip

2025

She’s done a great job building a strong culture and sense of bonding within the design team, you can really see the trust and collaboration in how they work together. I also appreciate how she’s encouraged the team to be more independent in executing ideas, especially by exploring tools like Framer and others. This has helped the team move faster and experiment more confidently.

Reza

Group Head PM Flip

2025

She’s done a great job building a strong culture and sense of bonding within the design team, you can really see the trust and collaboration in how they work together. I also appreciate how she’s encouraged the team to be more independent in executing ideas, especially by exploring tools like Framer and others. This has helped the team move faster and experiment more confidently.

Reza

Group Head PM Flip

2025

I acknowledge that in recent times, as a business, things might not have been easy due to changing priorities, ambiguities, or a lack of clarity. But Dea have generally been able to overcome these challenges rather swiftly and have been able to rally her team to deliver results

Joji

Head of International Business Flip

2025

I acknowledge that in recent times, as a business, things might not have been easy due to changing priorities, ambiguities, or a lack of clarity. But Dea have generally been able to overcome these challenges rather swiftly and have been able to rally her team to deliver results

Joji

Head of International Business Flip

2025

I acknowledge that in recent times, as a business, things might not have been easy due to changing priorities, ambiguities, or a lack of clarity. But Dea have generally been able to overcome these challenges rather swiftly and have been able to rally her team to deliver results

Joji

Head of International Business Flip

2025

In addition to her craft skills, she excels in strategic thinking and product vision. She identifies opportunities such as seasonal festivity or product discovery improvements and translates them into actionable design strategies that enhance both user experience and brand presence. This ability to bridge big-picture goals with detailed design execution is a hallmark of her leadership. She is also a facilitator of growth within the design team. By initiating skill-building workshops, she encourages continuous learning and fosters a collaborative culture. Her guidance is not limited to feedback on design work—she actively shares knowledge, encourages experimentation, and ensures the team is equipped to adapt to evolving design challenges.

Aisha

Sr. Product Designer - Flip

2025

In addition to her craft skills, she excels in strategic thinking and product vision. She identifies opportunities such as seasonal festivity or product discovery improvements and translates them into actionable design strategies that enhance both user experience and brand presence. This ability to bridge big-picture goals with detailed design execution is a hallmark of her leadership. She is also a facilitator of growth within the design team. By initiating skill-building workshops, she encourages continuous learning and fosters a collaborative culture. Her guidance is not limited to feedback on design work—she actively shares knowledge, encourages experimentation, and ensures the team is equipped to adapt to evolving design challenges.

Aisha

Sr. Product Designer - Flip

2025

In addition to her craft skills, she excels in strategic thinking and product vision. She identifies opportunities such as seasonal festivity or product discovery improvements and translates them into actionable design strategies that enhance both user experience and brand presence. This ability to bridge big-picture goals with detailed design execution is a hallmark of her leadership. She is also a facilitator of growth within the design team. By initiating skill-building workshops, she encourages continuous learning and fosters a collaborative culture. Her guidance is not limited to feedback on design work—she actively shares knowledge, encourages experimentation, and ensures the team is equipped to adapt to evolving design challenges.

Aisha

Sr. Product Designer - Flip

Available for freelance or full-time opportunities.

Leading design, research and writer

© Dea Clarissa 2025 | All Rights Reserved

Dea Clarissa

Head of Design

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Available for freelance or full-time opportunities.

Leading design, research and writer

© Dea Clarissa 2025 | All Rights Reserved

Available for freelance or full-time opportunities.

Leading design, research and writer

Dea Clarissa

Head of Design

linkedin icon
dribbble icon
Behance icon

© Clark Rosenberg 2025 | All Rights Reserved